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Re: Unpacking The "Unbundling" Of Online Advertising

by Anonymous

I have to agree with saurab. I think the idea of paying consumers for clicking or viewing ads would result in far less relevant ads appearing than happens via the bias caused through googles adsense weighting by revenue. If publishers do not earn from ads, why would bloggers or anyone else would publish them? Ads are a useful part of the content on most websites imho.

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