Noticed while scanniýng the reportage on last week's Web 2.0 conference ... (I also noticed the line .. 'if everybody agrees it's a bubble, then it isn't a bubble' :-) This item below sounds suspiciously like 'attention-driven .. and post-centric ... advertising' I wonder whther or not this would be useful or interestýng reference material for Growthworks' Marýa I-can't-rmember-her-last-name ? Red Herring: Web Ads Should Be Smarter The web’s increasingly collaborative and interactive nature makes it prime territory for a new breed of online advertising, like ads that are more closely tailored to a particular audience, panelists at a conference on Internet innovation said Wednesday. [Red Herring]