Some of the well known marketing techniques are as follow: - 1) Marketing Offline – Take the case of a Restaurant where every single marketing has be done offline, so in this case they will target newspapers, boards across the road, popular radio channels, and television ads to promote their restaurant. 2) Marketing Online and Offline - Suppose you are having a travel related website, and want to generate traffic & customers. In this case you can choose both online, as well as offline marketing channel which is mentioned in the previous example. Online marketing consititutes email marketing, seo marketing etc etc. 3) SEO Marketing - Some businesses are purely Internet based, like software development, online games, web design/development/hosting, and many other businesses. In these businesses, the probability of finding a customer online is hundred times as compared to other marketing channels. These were some of the techniques used in Search Engine Marketing Promotion. Case 1, 2, and 3 are applicable to a number of different companies and business set up. It's up to the owner to decide which way to head in Online Internet Marketing.