The recent announcement that YouTube will share advertising revenues with members who contribute their work to YouTube is yet another marker is the steady march towards dissembling the structure and dynamics of the traditional broadcast media industry.

The other service cited in the article has been sharing revenue for a while, but is not the Web 2.0 darling status acquired by YouTube based on it's acquisition by  Google.

Qumana's business model has since the beginning been based on sharing advertising revenue with users who use the Q-Ads service to attach relevant advertising to their social media content.

The bulk of social media sharing (the 'social' in the term social media, tho' there's more to it than that) still happens on and in blogging networks, and IMO this is unlikely to change in the near future.

As advertising gets more and more relevant to niche markets, and gets easier to identify, pull and place into or alongside media-born work created by personal publishers, we believe that Qumana's value proposition will get stronger and stronger.

Via the Globe and Mail ...

Today's YouTube addict, tomorrow's Web tycoon?
SIMON AVERY

Joe Eigo, a martial arts expert in Toronto, used to pay hundreds of dollars a month for computer and hosting services to distribute his own acrobatic and martial arts videos on the Web, in the hope of raising his profile in the TV and film industry.

Today, not only is he able to distribute his content to millions of people at no cost using a popular online video-sharing site, he has also been paid nearly $26,000 (U.S.) by the site owner.

Welcome to the new world of user-generated content on the Internet. What some people consider quirky material at best, companies are increasingly starting to view as a valuable asset. So valuable, in fact, they're willing to pay for it.

Metacafe, a private firm based in Palo Alto, Calif., and Tel Aviv, has been paying thousands of dollars to participants for over a year.

Every video on Metacafe that is watched more than 20,000 times, and is rated 3 out of 5 or higher by viewers, starts earning the producer $5 for each subsequent 1,000 visitors.

Metacafe rates Mr. Eigo as its top earner. One of his clips has been viewed more than five million times and has helped him attract the attention of several producers and film companies, he said.

“It's an amazing opportunity for anyone who wants to produce their own material now. The Internet has become more popular than television,” he said.

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