Buzz words suck.  Sorry, but it's true.  We use buzz words to convey a deeper meaning that would take a paragraph to fully explain.  Ads by AdGenta.comThen the word becomes something else and takes on a life of it's own.  Web 2.0 has got to be one the the favourite love-hate words out there right now.  I use it sparingly, but sometimes its needed to convey something complex.  Unfortunately I think the word Web 2.0 has jumped the shark.  Why?  Because I was watching a Nissan commercial recently and the slogan became shift_2.0.  Ugh.  Then I knew we'd had it.

So given this atmosphere caught Jeremy's post with the appealing title "My definition of Web 2.0".  Given that I think Jeremy is a pretty sharp guy, I thought a read was in order.  Jeremy doesn't disappoint (well me, anyway).  Here's how he ends the post (the sentence before the definition I agree with as well):

I wish I could redefine Web 2.0. Screw the social stuff. Screw the AJAX. Screw grassroots marketing.

Web 2.0 should be “profitable online businesses”.

Yeah.  Web 1.0 (not that we were thinking like that in the 90s) was about great ideas that, well, sometimes were a little ahead of their time.  Now, it's about business.  Real business, real money, doable ideas.

Sounds about right to me.

Tags: ,