Bob Young was the founder of RedHat, one of the original examples of putting open source software to work in a business model that made sense.  With the money he made from the sale of RedHat, he set off to build Lulu.com, which offers writers a vehicle with which to publish, promote and distribute their work without necessarily using the existing infrastructure of agents, publishers and bookstores.

Evidently, according to this article from today's Globe and Mail, he's about to enter the video clip business, offering producers / creators the ability to create, promote and distribute their work.

The basics of the business model are outlined in this snippet from the article, below:

LULU.TV enters viral video field
Globe and Mail Update


Bob Young, founder of LULU.com, has announced LULU.TV, for video makers to profit from content as they deliver ad-free entertainment and provide a platform which emerging talent can exploit to further their video and movie-making careers.

LULU.TV has engineered a model for paying content providers. Creatives ("shareholders") pay $14.95 a month; 80 per cent of the total payments go into a pool. The pool is split up at the end of the month, with each contributor receiving a share of the pool based on his or her share of the total viewings of the videos on the site.

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