As we all know, advertisements can be very useful at times  ... and they have come to be accepted as part of the landscape that allows much software or web services to be free or extremely inexpensive.

But, as the final quote (below)  from this recent news story from Search Engine Journal suggests, there are limits.  It looks like AOL is discovering those limits.

AOL Inserts Ads Inside Email


First, a bit of background from InfoWorld (AOL Subscribers Up In Arms Over Email Ads):


“For the first time in its history, AOL is displaying ads along with e-mail messages to its paying subscribers, to increase the delivery mechanisms of its online ad inventory, an AOL spokeswoman confirmed Tuesday.
This practice is common in free Webmail services but generally not in fee-based e-mail accounts, where the absence of ads is normally considered a perk of being a paying subscriber.”

[Snip ... ]

TechDirt said (AOL Keeps Working Overtime To Drive Away Subscribers):

“Obviously, there are plenty of email services that are ad-supported, but this is for paying AOL customers, who for years have been able to read email without ads getting in the way. And, of course, these aren’t just any ads, but (of course) intrusive ads that users complain are distracting. Considering that plenty of people seem to have kept their AOL subscriptions going for many years just to keep their email address, pissing off a bunch of those people doesn’t seem like the smartest strategic move.”

Search Engine Journal quote:

"I agree - pissing people off is NOT a prudent business plan, although it seems to have become an important part of AOL’s major strategy over the years. I am assuming that most Search Engine Journal readers don’t have AOL as their gateway to the Internets, but many of us might have relatives (hi Mom!) who have relied on AOL for access. Inserting annoying ads between email messages is not a good way to make friends and influence people."

Tags: , ,

Powered by Qumana