Robert Scoble (based on a post by Jonathan Schwartz) put up a very thought-provoking piece today entitled "The problem facing every tech company", which asks the question, how do you reach the unreachable masses to see and use your technology?

So, question # 1 is: how do you reach your customer?
Question #2 appears in a comment by Kirupa, asking, what everday problem does your product or service solve?

Kirupa rightly points out that the most effective marketing works upon existing wants, needs or problems of customers. They don't have to create a need and then fill it, but simply tap into something already felt by the customer. Thus, effective marketing can easily point out the problem and offer a solution.

Most technology companies fall into the rut of saying their technology is so fancy and has all these great widgets and features and lets you do everything in one easy way. It's an easy rut to fall into. You are proud of your features, and customers tell you they love your features. But the fundamental thing is that those features solve some sort of problem. It's just a matter of figuring out what.

In order to reach your customer, you must first identify what problem you can solve for them.

Here at Qumana, we are asking ourselves this question. We know many features of our product make blogging easier, but that is not the fundamental problem that we solve. So what is?

What problem does Qumana solve for you?