Thanks to Eric Eggertson of the Mutually Inclusive PR blog for uncovering this interesting example of using blogging to reach out and listen to customers and the community from which the customers come.

VanCity to Launch Blogging Project

Canada's biggest credit union has never been afraid to try new things in the realm of community involvement. So it shouldn't be a surprise they're going to start "a user-driven blog" that has a community focus.

A recent job posting by VanCity called for a passionate blogger who can "animate an online community where people in the Lower Mainland & Victoria can find information, tools and connections to inspire and support change in their own lives, their communities, and the world."

The term position will see the blogger reach out to community members, help them take part, write for the blog, encourage discussions, "moderate comments, defuse conflict and occasionally arbitrate disputes."

VanCity has brought in online strategy firm Social Signal (local Vancouver folks) to set up the blog.

Powered by Qumana