There's an article in today's Toronto Globe and Mail about another significant shift in strategic direction by the mother (still) of all 800-lb. gorillas, Microsoft.


Gates eyes ad sales
SIMON AVERY

Is Bill Gates, the world's most recognizable technologist, becoming an ad man?

The chairman of Microsoft Corp. C has seen the gargantuan profits rolling in to Google Inc.'s C on-line ad machine and he wants to get in on the action.

[Snip ...]


Several years ago, Microsoft and many other firms assumed money from on-line content lay in subscriptions. Today, it realizes that the money comes from advertisements attached to free content.

In the future, the company will have one foot in software and one foot in advertising, Mr. Dobson said.

“Advertising might well be a funding mechanism for software in general going forward, which would be a profound effect for a company like Microsoft.”



As noted in Microsoft's statement above ... "money comes from advertisements attached to free content" ... Qumana Ads, anyone ?

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