About two and a half years ago, we would sit around discussing the basic design (of both functionality and user interface) for Qumana ... which was then a prototype and which we called Quicklink and Quickdraft for short periods of time ... and our North Star *customer* was always the newbie or novice blogger who had decided they liked blogging, or wanted to use blogging as a DIY small business content pubishing application, in conjunction with a leading blog platform.
We wanted to make it easy-to-use, robust, cross-platform and versatile in terms of the things most bloggers want to do, so that bloggers could have a personalized-to-their-style-of-working blog editing application. We also wanted to offer it for free but with the possibility for a blogger to use it as a commercial application as well.
With About.com offering it's readers a brief tutorial on how to set up and make a post with Qumana, we feel that Qumana's versatility, ease-of-use and value for price has helped it reach a place where the newbie and novice bloggers will get a chance to try it out after they've searched for About.com Blogs
It will be cool if eventually there's an About.com section titled "How To Use Advertising on Blogs with Qumana"
How To Use Qumana as Your Blog Editor
From Sheila Ann Manuel Coggins,
Your Guide to Web Logs
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