My colleagues at Qumana (Tris, Arieanna, and Fred) and I were discussing this blog post promising the next big thing in blogging this morning.

Given that we are Canadians, it may be that we have a predilection for not wanting to be unkind .. but frankly, we just don't get it.

This *big thing* and an elevator pitch about being able to create and post quick, simple blog posts ?

Hey, with Qumana you can just click to open, start writing, and hit "Post" ... even easier and quicker than sending an email.

It's up to you, the bloger, if you want to make it a short post. Nothing .. nothing at all .. about Qumana (and incidentally, any of the other blog editing tools out there, prevent bloggers from making quick, short posts).

No doubt we are missing something that Rick Segal interpreted from that pitch ?



The elevator pitch for OPML blogging

At lunch on Sunday with Rick Segal, the Toronto venture capitalist, and ex-Microsoft fighter pilot, he asked if anything new was coming in blogging. I said yes, there is, something big.

And so there is. People who use the OPML Editor for blogging know what it is. And I even have the elevator pitch, and it's been tested on Rick Segal, and it works. It goes like this.

Did you ever have an idea you wanted to post on your blog that didn't seem big enough to be an essay? An idea that could be expressed in a sentence, or less, but still deserved to get out there? In writing school they teach that less is better. If you can say someting in three words instead of twenty, say it in three. It communicates better. Well, none of the existing blogging tools can do little sentence or phrase-size blog posts.

That's what we're doing, perfecting a tool for easier, quicker, blogging on a smaller scale.


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