BlogBurst popped up this weekend as a hot (or not) discussion topic.  The main question is WIIFM (what's in it for me).  Right now, it's a traffic and link boost, and hints at a revenue share later.  Is that enough?  Is this the savior of the MSM? I think it has a lot of potential ... but I'm also withholding final judgment until I know more about the revenue share.

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