Another sign o' the times, via the NY Times ...  this news nicely reinforces the trend we reported on last month in our post No Surprise ...

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176 Newspapers to Form a Partnership With Yahoo

MIGUEL HELFT and STEVE LOHR
November 20, 2006

A consortium of seven newspaper chains representing 176 daily papers across the country is announcing a broad partnership with Yahoo to share content, advertising and technology, another sign that the wary newspaper business is increasingly willing to shake hands with the technology companies they once saw as a threat.

In the first phase of the deal, the newspaper companies will begin posting their employment classified ads on Yahoo’s classified jobs site, HotJobs, and start using HotJobs technology to run their own online career ads.

But the long-term goal of the alliance with Yahoo, according to one senior executive at a participating newspaper company, is to be able to have the content of these newspapers tagged and optimized for searching and indexing by Yahoo.

In that way, local news — one of the pillars of the newspaper business — would become part of a large information network that would increase usefulness for readers and value to advertisers.

“Now the industry has religion about the Internet, based on what has happened to the business in recent years,” said the executive, who declined to be identified because he was not authorized to speak for his company. “So there is a lot more genuine enthusiasm today.”

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