We recently switched advertising suppliers and upgraded the technical capabilities for delivering and placing ads.
This is good news for current Q-Ads users, who should see a noticeable difference in the service, and for potential Q-Ads users who are seeking an effective and viable alternative that will help them connect with readers through advertising that can be placed within blog post content.
At the same time, we have been creating a suite of easy-to-use, one-or-two-click applications that will help personal publishers everywhere expand their advertising options. Look for these services to improve as we plug in additional inventory categories and integrate functionality even further.
Q-Ads tool suite
With the end goal being to make the process of inserting ads as easy as possible, Qumana has created two core tools to allow users to insert Q-Ads ads into their Internet properties.
1. Qumana editor
The flagship tool is the Qumana editor, the leading off-line blog editor in the Blogosphere. Qumana allows bloggers to create media-rich blog posts in a familiar WYSIWYG interface and with simple button clicks insert the keyword-based ads, Technorati tags, and multimedia (e.g. YouTube videos) through the innovative Insert HTML button.
The insert ad interface is designed to allow users to enter the keyword of their choice and then customize the size and colour of the ad before inserting it into their post.
2. Q-Ads Tool for Firefox and IE6
Understanding that some bloggers prefer working within the familiar web-based environment of their blogging platform, Qumana developed the Q-Ads Tool. The Q-Ads Tool takes two of the best features of the Qumana editor, Inserting Ads and Inserting Video, at put them into a browser plugin.
When creating a blog post, users need only to click the Q button on their browser’s toolbar and choose either the Insert Ad or Insert Video tabs. The Insert Ad tab goes beyond the capabilities of Qumana by suggesting common and high-paying keywords grouped by category in addition to a user’s own custom keywords. Ads can still be customized with the Q-Ads Tool and frequently used settings saved for fast and easy reuse.
The Insert Video tab makes putting a YouTube video (and others like Kaneva or Google Video) into a blog post as easy and copy, paste, click. Users can copy the code provided by YouTube, paste it into the entry box on the Insert Video tab and click okay to have the video embedded into the post. Frequent YouTube contributors can use the combination of Q-Ads and this Insert Video capability to monetize their video work.
The Q-Ads tool works with Firefox 1.5.x and IE6.x and is supported on the Typepad, MoveableType, Angelfire, Tripod, self-installed Wordpress, Blogger, and Blogware blogging platforms.
3. Q-Ads Tool for Live Writer
Microsoft’s Live Writer blog editing tool has validated blogging as a publishing phenomenon that is here to stay. As with many Microsoft products, Live Writer allows developers to add onto and augment the product through a published API. Qumana has developed a plugin for Live Writer that allows Live Writer users to use Q-Ads as well as Qumana editor and Q-Ads Tool users.
Leveraging the ability of Live Writer users, like Qumana users, who prefer to edit and post through a client application, the Q-Ads for Live Writer plugin uses the same interface and codeset as the Q-Ads Tools for browsers. Same interface, same flexibilty, same ease of use.
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