Everybody knows by now that Google has just acquired YouTube (Globe and Mail), adding the major play in online video clips to its arsenal of services where content meets advertising.

The deal is by far Google's most expensive in its eight-year history. The lofty price underscores how important Google expects on-line video to become as more viewers and advertisers migrate from television to the Internet.

While it has been able to extend its lead in the lucrative search market, Google hasn't been able to become a major player in on-line video.

“This gives Google the video play they have been looking for and gives them a great opportunity to redefine how advertising is done,” said Forrester Research analyst Charlene Li.

Regular readers of the Qumana blog will know that Qumana makes inserting YouTube clips into blog posts a two or three click operation ... copy the html from YouTube, paste it into Qumana's "Insert HTML" function and hit "Post".

Then, click on "Insert Ad", type a keyword related to the blog post content or the video clip, and click once more ... voila, a relevant ad is inserted into the blog post alongside, above or below the video clip ... wherever you placed the cursor.

Advertising meets blog post and video clip content. Qumana gives bloggers "choice and control", and functionality that is very closely aligned with Google's overall strategy.

Go try it out ...

Powered by Qumana