One major point to developing a successful blog strategy is to keep it simple. A simply blog strategy is easy to understand and follow. It lays out what you can and cannot say, and encourages you to share your voice.
One great example of such a policy is for Opera, a web browser company:
- Share your thoughts
- Be active
- We're not your mama
- Don't give away the farm
- Check your sources
- Our friends are your friends
"Remember to use common sense. If you need help in a situation, don't hesitate to ask your manager. Your blog is meant to be an open window, but remember there are legal obligations."
It's all about enjoying the opportunity to speak about the company, not about mistrusting employees. That kind of trust speaks very clearly, and positively, about the company.
Here at Qumana we have our own blog policy. It's not a written one, but it's understood what can and cannot be said, on our own blogs and here on the Qumana blog. If we're building to a launch, we have team discussions about what we say and when. We're careful to be coordinated in our efforts to respond to comments. And we try to bring our insight and perspective into what we do. It's created a positive and dynamic blog that we feel is open, honest, and interesting to read.
Via Jeremy @ Blog Marketing ; Tags: blog, blogging, blog policy, opera, qumana
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