I love new features from FeedBurner, especially free ones!  Last week they announced PingShot a new pinging service—ad_pingshot.gifBurning Questions - The Official FeedBurner Weblog- PingShot.  Pinging, of course, is when your blog server software let's the rest of the world know "Hey!  There's something new here ... come on down!"  Typically this is done automatically, and by default, by the major services.  Also when you DIY it, also is easy to turn on.  Now, why is this different?  This ping service is tied to your FeedBurner-burned feed.  Meaning that instead of your server giving the world your other feed address ... it all focuses on FeedBurner.  This lets you gather better stats from them.  I think this might be why, come to think of it, that both the Qumana blog and View from the Isle's FeedBurner circulation freaking exploded on Friday.  So here are the key features of PingShot:
  • Podcast-Sensitive (as in, it by default pings the podcast directories)
  • Open Registry (as in, all engines are welcome)
  • Spam! (as in, this can't become a tool for the Dark Side)
  • Determining Default Services (you choose who you ping).
Now for a beginning blogger and the beginning pro blogger you can't underestimate the importance of a good pinging service.  Pinging is one of the ways your blog will get found.  As a pro blogger this is incredibly key.  Remember, as a pro part of your job is also to increase traffic to the blog.  If you don't ping ... they won't come.
 
FeedBurner doesn't pay me, heck I haven't even mailed off for the schwag (truthfully, I was going to but can't seem to find my round tuit), I just love the service.  By adding pinging to the podcast support, good stats (good, not great), they continue to be the must-have for serious bloggers.
 
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