Connections. The Blogosphere is all about connections. Connections between people. Connections between businesses. I met Jim through our work on Blog Business Consulting, and we hung out for most of the sessions at BBS05SanFran. I got Jim hooked on Qumana. I've helped him connect Qumana into most of his blogs. A great experience for me, since I've started to learn a lot about how we can make the product better.
Well Jim was so interested in the whole Qumana story that over the weekend he interviewed Fred Fabro, our CEO—One By One- Help Wanted- A Blog Editor. It's a great interview. Fred lays out how Qumana fits in and where we're headed.
As an interesting segue, Jim asks about me and my role as CBO (Chief Blogging Officer). Okay, first off, I started off as CBO with only semi-seriousness. Now, now things are different. A lot has happened since February. Blogging has leapt forward so fast, I don't think any of us could have planned for it. As for the role of the CBO, well it is truly a melding of my role as Product Manager and as a professional blogger. I blog about Qumana, I blog about blogging. I work with other bloggers and monitor the Blogosphere. It is crucially important to Qumana.
Will the CBO role expand? I hope so. Will it always be a "C-level" position? A senior person doing the job? That remains to be seen. Will more companies find it crucial to their operations? Yes. The Blogosphere can really hang you out to dry if you're not watching. Plus by opening the channel to the world, but blogging about your company, it's products, it's niche area, you truly start to understand it all better.
Here's to Fred, Qumana, and the CBO!
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