Debbie has released the results of her latest BlogWrite Surveys— blog post:BlogWrite for CEOs- Time Still the Top "Fear Factor" ... - press release:Time Still the Top Fear Factor When It Comes to Corporate Blogging - PDF of results:Blogging_RSS_Survey_WordBiz_Aug2005.pdf—and the top concern is, no surprise: Time. Time, the non-renewable resource. Time, what we are constantly needing more of. Time, we fight it, plead with it, beg for more of it. Why is this so? Should a blog take a lot of time? Mine does. 
Why? Because it is my job. This isn't my life, it's my living. So of course I spent a lot of time on it. Let me help dispel some myths about blogging and time. First, if you already have a website, you're halfway there to your corporate blogging policies. Second, do you read e-mail newsletters? Do you read websites related to your company's industry? Do you have opinions? In the time it takes to write an e-mail, you can write a blog post. What if you could write a blog post in one application, then be able to send that post not only to your blog (internal or external) and via e-mail. Hmm cool.
Regardless, 3-5 posts a week seems like a lot to write, but think of how many e-mails you write in a given day. Ten? Twenty? Thirty? How many do you read? Again you're halfway there.
If you even have a couple people helping, you'd be really surprise how easy it is to keep a blog going. Now what about the inevitable rush of posts in the first couple of weeks, then "real" life and your "job" get in the way? Don't stress. Jeez, I sometimes don't post on my personal blog everyday. Sometimes it has actually gone a week without fresh content. Egad! Yeah, I know. Frankly if that is a stress factor, relax. Yeah people might wonder where you are, but guess what, when you start writing again, they'll still be there.
So, write that e-mail, then post it to your blog. It can be that easy.
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