"Don't be a one trick pony ..." Pirillo.  When going to advertisers, make sure you have options.  Have to be fluid to really be successful at online advertising.

 

Try-vertising.  Chris' example of his GoToMeeting sponsorship and Microsoft Windows Media (Disclaimer I am sponsored by Convoq ASAP) ... he uses the product in his shows and such and as such advertises it.  Yeah.  I love it.

 

Bottom line: creativity.

 

Hey you know what, for all the jokes and stuff about Chris and Eric, these guys are smart and eloquent about advertising and their creative ideas are cool.

 

Interesting thing ... not a lot of questions.  Okay Chris is talking a mile a minute.  Hard, sometimes, to get a question in edgewise, but the info is cool, it is actually good stuff.  People are coming to your site to read your text not look at flash banner.  We want to read so we're trained to ignore them!

 

De-value the delivery vehicle.  Hmm, I'm going to have to ask some questions on that.

 

A great question/challenge from the audience.  If blogs and RSS are such minor players, why advertise on them.  E-mail is dead.  RSS is the way to focus your attention.  Lots of e-mail gets lost.  I have a couple newsletters I read and really read.  And I make sure I read them and follow any links right away.  Why?  Because if I don't, it's gone.  RSS?  RSS I will find again.  If nothing else I can find it again.

 

The full-feed/partial-feed debate isn't going away.  Recycle your content (choice and control again).

 

It comes down to: Audio, Video, Text.  Bang.  Done.  Go make money.

 

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