A couple of intense posts over at Doc Searls' blog about the ongoing impact of blogging and the blogosphere on online advertising and the issue of *controlling* content (Marketers wrestle with hard-to-control web content) caught my attention. And Dave Winer weighs in on the same issue here.

It brought to mind a post I wrote several months ago titled "The New Attention-Driven Advertising" and synchs up with our mantra at Qumana ... choice and control. If any of this blog's readers have been following the conversations for a while, Doc responded in a thoughtful yet perhaps somewhat irritated way to my post (at least that's how I interpreted it at the time). Mitch Ratcliffe, in reading my post and Doc's response, then suggested there may have been some misinterpretation.

All the foregoing is by way of background. There are imo large seismic tremors ocurring in the publishing capabilities and business models regarding online contextual advertising and Mitch, having some awareness of what we are envisioning here at Qumana, said something like "watch that space".

I'll reiterate that .. watch this space. The marketing and advertising industries are wondering how the ever-shifting online and personal-publishing environments (Web 2.0 ?) will address online advertising, and the debates rage. We are working on some of the core ssues outlined in the posts linked to at the beginning of this post, and intend to have some (hopefully very) interesting capabilities to show the world in a month or so.

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