Google news has opened the door to syndicate results. Each news page and news category contains a link for feeds in RSS or Atom. Keyword results are also now syndicated.

Google has chosen to use the generic term "feed" in their materials. I think this is a good move - although RSS has some strong roots, it really is not the only feed option. It's also, perhaps, a more mainstream-friendly term. The typical "orange" subscription button is not present, but perhaps we'll see it added in future.

I am especially happy about the keyword syndication and have been waiting for it. I subscribe to a whole ton of keywords/key phrases for the many blogs I write on. However, some topics are tricky, and searches of PubSub, Technorati and others often yields spam blogs (arg) or irrelevant content.

The downside: the feeds has a small summary only, including links to all "related" items. Here is what a single feed item looks like:

More of my analysis on Get Real.

Via Steve Rubel and Blog Herald

Technorati Tags: Google, RSS, Atom, Feeds, Syndication, News