Caught an article in the Globe on podcasting—Globetechnology- Firms lining up to capitalize on podcasting phenomenon—anything we don't know? Nope. Just another example of how blogging, now podcasting, are quickly reaching the mainstream. Is this good? 
Long-term, yes, short-term, maybe. Maybe because when things become "cool" a bubble forms. With bubbles, come hype. Hype is good for building the market, but can lead to things getting out of hand. Long-term, of course what this means is that podcasting, and blogging, will become major forces in marketing and advertising.
In the meantime, what will happen is a larger and larger audience will need tools and services and as the audience grows advertisers will take notice.
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