There was a piece in eMarketer today about the the trend towards people getting their news from the e-version of a newspaper instead of the "dead tree" version.  I've gone into this topic on the Qumana Investor blog—If people are reading news online ... when will RSS hit the mainstream?.  To me this is an opportunity for publishers to be able to reach their readers in new and exciting ways.  Or, they can panic and lose potential ad revenue.

 

 

 

Technorati Tags : newspapers, online advertising, rss advertising, Qumana, Lektora

Tris Hussey is a professional blogger and blog consultant, the Chief Blogging Officer for Qumana Software, and Managing Director of Qumana Services.  He can be reached at tris AT qumana DOT com or tris AT trishussey DOT com.