I've been following the discussion on full feeds versus excerpts with more than a little interest--B.L. Ochman's weblog - I'm With Chris Pirillo: Full Test RSS Feeds Are Dead -TurboBlogger.com » No Full Feeds for You! -Full-Text Feeds are Dead (Chris Pirillo) -Micro Persuasion- Another A-List Blogger Abandons--since I wrestled with the same issue not too long ago. 
If your only choice for effective and easy to implement advertising is something only imbedded in your page or your RSS feed, there aren't many options out there. The problem is exacerbated by the clamor for full feeds. When Scoble says that he doesn't subscribe to blogs without full feeds, what is a new or upcoming blogger going to do? But now that B.L. and Chris are doing excerpts, has Scoble dropped them? I don't think he would, but I don't know.
We're left with a quandary. Publish a full feed to get noticed and bow to the "I like to read offline" pressure or excerpts so people will have to visit your site to finish reading--and hopefully click on an ad or two. What if you could just click a button an imbed an ad into your post? What if that ad could go where ever you published it, but not tied to a specific feed? Hmm, what if.
Maybe the solution is at hand. Maybe it's right under your nose. Maybe you're looking at it. Maybe you won't have to wait long to find out. Or maybe you can e-mail me and find out sooner ;-) or sign up and we'll tell you soon.
Tris Hussey is a professional blogger, the Chief Blogging Officer for Qumana Software, and Managing Director of Qumana Services. He can be reached at tris AT qumana DOT com or tris AT trishussey DOT com.
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