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Major League Baseball Empowers Fans to Blog

by fred at 01:01PM (PDT) on April 24, 2005 | Permanent Link |

Major League Baseball is now empowering consumers to launch their own Six Apart-powered blogs. The MLBlogs site is live. Users can sign up for $49.95 per year. Tommy Lasorda's even blogging. The former LA Dodgers manager has comments turned on. Excellent! Let's ask Tommy why they lost the 1978 series.

In all seriousness, this is a downright brilliant, yet risky marketing strategy that utilizes the power of customer evangelists to spread word of mouse. In particular I love how MLBlogs is already linking to all kinds of bloggers - fans, former pros and even groundskeepers.

I am actually quite shocked that this idea has taken so long to become a reality. Talk about a great way to get your audience, fans and market involved. Done right, this is a powerful tool that can only bring loyality to a very high level. Cudos to Major League Baseball.

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Re: Major League Baseball Empowers Fans to Blog

by Anonymous on Mon 16 May 2005 01:40 AM PDT | Permanent Link

Hi, just popped in here through a random link. Cool site, keep this good work up :-)

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