This a great follow up to my article yesterday about the NYT article on blogging. Mark Evans wrote an insightful article in the Financial Post today expanding on the NYT article and echoing my statements from yesterday (which is pretty cool, IMHO). The two (web) page article [page 1 - page 2] Mark discusses in depth the tipping point of online advertising and advertising on blogs. He outlines a basic quandary we understand extremely well:
For bloggers who prefer to go it alone, it will likely be difficult to get advertising unless their blogs are extremely popular and/or resonate with an attractive niche. While there will be individuals who do well financially, many of these one-person blogs will be too difficult for advertisers to pursue or simply not worth the effort when there are easier and bigger targets such as Weblogs and Federated Media.
This is how Mark closes the article ... works here too:
There is no doubt, however, mainstream media will get into blogs and try to generate revenue from the growth of online advertising. BusinessWeek, for example, is already producing several popular blogs and running ads from companies such as SAS and Oki.
This kind of activity and the Forrester estimate of the blog-vertising market's size suggest the blogosphere may be on the verge of new economic reality in which more advertisers start to experiment and spend. The only question will be who gets to be part of the action.
Technorati Tags : AdGenta, Qumana, online+advertising, blogs, blogging
