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Chitika's auditing PR problem

by Tris Hussey at 10:40PM (PST) on December 4, 2005 | Permanent Link |

Ouch. Boy Chitika has certainly taken it on the chin this week. I'm not going to revel in their woe. No value in that. They've come out with a response that I, personally, think it weak (Darren's take on their response). It doesn't go far enough to explain and say ... okay we blew it this is how we're going to do things differently. It's more like "more fool you for banking on the earnings in unaudited reports" how about just not put the earnings up?

The coverage was fast and furious (and still coming):

Darren
JenSense
Jim Turner (disclosure, Jim is a friend and business associate)
Tom Keating
BlogNews
Performancing
Dave Taylor

So, what's the lesson here, since I'm not here to skewer Chitika? On the blogosphere new breaks fast. Really, really fast. The time stamps on these articles are within hours of each other. Hours. Man. When was Chitika's response? Next day I think. No. Bad. Blogs and PR ... they go hand and hand. Hey I know this because here at Qumana we do this. And with AdGenta, just we've had our own questions to answer. Yeah I know your big question ... soon.

So if you're in this biz ... man you have to be able to react fast. Really fast.

I'm going to have a separate post about the whole online advertising/auditing/click fraud thing ...

Technorati Tags : Chitika, Chitika+auditing, online+advertising, click+fraud

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Re: Chitika's auditing PR problem

by satishtalim on Sun 04 Dec 2005 11:39 PM PST | Profile | Permanent Link

Tris on Oct. 24th you emailed me saying that Adgenta is not displaying ads for IP's from India because Adgenta's ad partner was blocking the same. Adgenta was working on a process where if a user requests an ad and it can't be served by our partner, Adgenta would have some ads that it will serve itself. I have not heard from you, since then. Any progress?

Re: Re: Chitika's auditing PR problem

by Tris Hussey on Mon 05 Dec 2005 10:09 AM PST | Profile | Permanent Link

Satish,

We are still working with our ad supplier on this issue. The global nature of blogging is rather new to many advertisers. The fact that you may write from India but have a global audience is new to them. So the choice not to let you see the ad, but the rest of the world can is something we have to work on with them.

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