One of the things we have to deal with at Qumana and AdGenta is the age old advertiser question ... how many impressions are you getting?  Now, while granted this is important, it isn't the whole story.  One of the hallmarks of blogs are their ability to attract an audience of like-minded people.  People who might be small in number, but have large influence.

Good thing I'm not the only one saying this ...

"When advertising, don't be concerned with the lack of traffic. If you reach your target audience a few hundred visitors to the blog may be great for you to advertise on," said Bill Flitter, Vice President, Marketing for Pheedo. Source

Tags: rss, online advertising