Gee, what could the hot topic of the day be? Hmmm ....  Maybe AOL buying Weblogs Inc for a whack of cash?  All kidding aside why is this big news?

For me it's not the money.  It's not, wow Jason made a killing.  It's that blogs are now hot media properties.  AOL doesn't buy online properties just to have domain names or even the content, per se.  It's the advertising potential, it's the market reach.  Weblogs Inc. has some of the hottest blogs out there.  Many of them are on my must read list.  Blog-vertising has now reached a whole new level.  A level where blogs should now be recognized as the marketing force they truly are.  Think about it, where would you rather advertise, a general site where you might hit the target you want, or a site with an engaged, focused niche audience?  Yeah I thought so.  Here's an example close to home (like my home), I just started a blog about fine writing instruments, a pen blog.  Granted it doesn't have a large audience, yet.  But think about who is going to read this site.  Much to the amazement of some of my friends, dropping over $100 on a nice pen isn't outlandish to me.  I have my eye on some multi-hundred ones as well.  That's a pretty darn good market for advertising.  And not just pens, but other related items, paper, inks and expand to things this demographic might also like single-malt Scotch, cigars, or watches.  See?  AOL has purchased a huge potential market.  Gadget freaks, parents, techies, car nuts heck probably everyone would find a blog that they are interested.  Targeted advertising at its best.

 

Now, advertisers, its time to seize the opportunity.  Invest in blogs.  I think you'll get more than your money's worth.

 

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