From his blog ... you can read the rest of the article here.


FOUR CRITERIA FOR NEW PRODUCT SUCCESS




If you're wondering why you've seen so little original thought on these pages of late, it's because I can't seem to shake the post-vacation blues. 'Til they're gone, I'll keep relaying good ideas and inspirations from others.

It's been said that there are no new ideas in the world, just unique and clever ways of re-combining and articulating the old ones. A recent article in Strategy & Innovation by Eric Mankin contains no new insight, but a brilliantly simple formula, based on well-established business knowledge, for assessing whether your business concept truly fills an unmet need.