The Globe and Mail reports in its Tuesday edition that after reporting disappointing results this month from selling services to businesses, Telus says it will consolidate its two enterprise sales units and trim jobs to boost efficiency. The Globe's Simon Avery writes that Telus plans to combine responsibility for sales to small, medium-sized and large businesses under a single division by October. Management expects immediate benefits from the move. The news comes about two weeks after the company said it expected growing losses from attempts to sell voice and data services to businesses in Ontario and Quebec and warned of possible cuts to boost productivity. Although Telus was the first national carrier to offer businesses combined voice and data service over a single, secure network built on Internet protocol, the company is still refining its marketing efforts. Selling new services based on Internet technology to businesses in Ontario and Quebec is key to the company's future growth. But so far, Telus's push into a market dominated by BCE Inc.'s Bell Canada has met with only limited success, and the management shuffle is just the latest in a series of attempts to gain traction.
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Selling weblogs could be important to future growth for Telcos
by
fred
at 11:20AM (PDT) on August 26, 2004 | Permanent Link
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