Via Joi Ito via Smart Mobs:
08:47 JST » Blogging about Blogging - Marketing
June 16, 2004 ...A partial profile of blog readers reveals: * 54% of their news consumption is online ...As Henry Copeland, author of the report and CEO of Blogads, summed up: "86% say that blogs are either useful or extremely useful as sources of news or opinion. 80% say they read blogs for news they can't find elsewhere. 78% read because the perspective is better. 66% value the faster news. 61% say that blogs are more honest. Divided on so much else, blog readers appear united in their dissatisfaction with conventional media and their rabid love of blogs."
Interesting statistics derived from a survey of of over 10,000 blog readers. Also asserts that blog readers are older, smarter and spend more money that most people think.
* 21% are bloggers themselves
* 46% describe themselves as opinion makers
