Dave Pollard does it again.  Here's his recipe for helping business organizations consider, test and implement the use of blogs.

Very well done.  An excerpt:

I've written before about Blogs in Business and the role I think they could play. But my idealism -- the desire to have a better, simpler blog product with some better social networking functionality before we try to sell it to business -- is giving way to my impatience. A couple of business leaders have challenged me to develop a pragmatic strategy for effectively introducing blogs into a business today. Here's what I said. First, the strategy for doing so must respect some fairly unorthodox principles. If it doesn't, blogs will just end up being one more awkward and confusing part of already unwieldy and underused corporate Intranets.