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Wednesday, April 28
It's a Blog world After All
by
fred
on April 28, 2004 05:14PM (PDT)
Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally). Another good Fast Company article. Read it here. _______________________ Powered by Quicklink
A Fast Company poll
by
fred
on April 28, 2004 05:03PM (PDT)
Q: Where do blogs offer the most potential for business?Current Results (356 votes counted so far)
Best Blog Ever
by
fred
on April 28, 2004 04:56PM (PDT)
Fast Company always gas some very good articles on Blogging. Here is one that is kind of inspiring. Quote: In the months leading up to the debut of "Best Week Ever," a new show in VH-1's lineup that makes a nostalgic nod at our warp-speed culture, executive producer Fred Graver set up an internal blog. He hoped it would be a way for the show's writers to brainstorm commentary about the latest celebrity gaffes and quirky of-the-minute news. But when the show launched in mid-January, he made the decision to open up the blog to the Internet. Just one week in, more than half the comments posted on the blog were coming from random stoppers-by, giving the writers ideas for show material. Two months later, the blog has taken on a life of its own. Ninety-five other blogs link to it, and nearly every entry has multiple comments -- not an easy feat in the blog world. An idea for a recent panelist -- the show features culture mavens who comment on the week's events -- came from an outside blog reader. And a surge of comments on a particular topic -- the Quiznos sponge monkeys, for example -- gives the writers reinforcement on what will do well on the show. Even some of the inspiration for the show, says Graver, came from media and gossip blogs like Gawker.com. "A lot of what we're doing is basically grabbing as quickly as possible certain pop culture events and saying, 'What do we think about this?' " Graver says. "There are certain great blogs out there that do this all day long, every day." So when it came time to launch the show, it made sense to involve the blog world, too. "The idea was that the audience would actually get to see our kind of haphazard way of putting the show together," Graver says. He adds: "It's like the big brainstorm that Ray Kroc had years ago when he opened McDonald's and said, 'People should be able to see our kitchen.' " That openness, that see-into-our-kitchen transparency, is the scariest -- and at the same time, one of the most intriguing -- aspect of using blogs for business. Of course, most businesses aren't brainstorming about how to best comment on Britney Spears' back-up singers or how much Michael Jackson apparently likes KFC. Still, Graver thinks other businesses could benefit from brainstorming on blogs. Which ones? "For example, if you're McDonald's and you're playing around with the menu or you're trying to figure out how people feel. There's something transparent that's very appealing about [blogs]." Maybe Graver can teach McDonald's something about transparency, too. Keep up with "Best Week Ever" in the TV show's blog _______________________Powered by Quicklink
Practical benefits about blogging
by
fred
on April 28, 2004 04:26PM (PDT)
A colleague of ours Jon Husband has been on the road for the past several weeks and had this to say about his travels and blogging. "A bit more on "social networking" .... as I have travelled through several western european cities, I have found that my involvement in blogging to be an incredibly useful means of connecting with people. Indeed, probably the most useful aspect of blogging is that I know enough about other people prior to meeting them that I am able to ask good questions and listen more effectively than I might otherwise." Tuesday, April 27
BloggerCon II
by
fred
on April 27, 2004 05:07PM (PDT)
When you have a seminar that includes a good percentage of the "A" list bloggers in the general blogging community, it should be no surprise that there would be a lot of good notes taken and made available to us all. Here is a pretty comprehensive list.
Nova Spivak on "The Coming Metaweb"
by
fred
on April 27, 2004 02:03PM (PDT)
The Metaweb is the coming "intelligent Web" that is evolving from the convergence of the Web, Social Software and the Semantic Web. The Metaweb is starting to emerge as we shift from a Web focused on information to a Web focused on relationships between things --- what I call "The Relationship Web" or the "Relationship Revolution." We see early signs of this shift to a Web of relationships in the sudden growth of social networking systems. As the semantics of these relationships continue to evolve the richness of the "arcs" will begin to rival that of the "nodes" that make up the network. _______________________ Powered by Quicklink
Weblogs and Personality
by
fred
on April 27, 2004 12:29PM (PDT)
A old article that was sent to me by a friend includes a point about weblogs that shouldn't be forgotten. That is that weblogs show a personal side of the individual who is doing the writing. In today's information overloaded world, this helps you put the comments from whom you are reading into better context. The personality of a blog often gives you the perspective you often need to gain a more fuller understanding. Here is a quote from the article. Most articles about Weblogs emphasize their personal nature, but in so doing they miss an important point. Personality is a necesary but not sufficient ingredient for a successful Weblog. What makes a Weblog a Weblog is that it’s organized chronologically and designed for short, frequent updates. In other words, Weblogs represent the online intersection of people and time. The high frequency of Weblogs means more emphasis on the content, says Bricklin: "You don’t worry about the way the thing looks, you only worry about what you are going to say." It also means more frequent viewing, as readers learn to check often for new material. Finally, because Weblogs are not static but follow their authors through time as they live their lives, they reek of personality and individuality. "Reading a Weblog, you feel you know this person," notes Bricklin. Read more. http://www.edventure.com/conversation/article.cfm?Counter=7444662_______________________ Powered by Quicklink
A new weblog on blogs and business
by
fred
on April 27, 2004 11:25AM (PDT)
The following is from a new blog that Jon Husband found and contains some insightful comments and blogs and business. The weblog is http://www.commoncraft.com/ and here is a quote from one of his posts.Seeming vs. Being The growth and power of online discussions and weblogs are moving organizations from a state of "seeming" to a state of "being". The current public face of a majority of companies is more about how the company *wants* to appear in the market than how it actually appears to customers, as described in press releases and marketing collateral. The message is one of "seeming" a certain way to customers and this message is losing power and influence. At the same time, tools like online discussions and weblogs are allowing companies to "be". These new tools are providing the foundation for a new kind of marketing, a new way for companies to appear in the market by enabling real people to be the embodiment of the company’s message. Using weblogs and online discussions, companies can project an authentic message that engages and builds relationships with customers through personal connections and communication. These tools help the organization to be more human- as in human "beings". Read more here. http://www.commoncraft.com/archives/000623.html_______________________ Powered by Quicklink Monday, April 19
New "Address Book" tab that allows for "Trusted Readers" to access certain sections of your blog
by
fred
on April 19, 2004 11:35AM (PDT)
This article introduces the new "Address Book" tab in the Navigation Bar and covers adding "Trusted Readers" to your weblog. The new "Trusted Reader" feature is very useful if there are sections in your weblog that you'd like hidden from everyone except close friends, or if you're worried about what your mom might find in your blog. more »Friday, April 16
Business social networking is gaining traction
by
fred
on April 16, 2004 02:05PM (PDT)
Forget online dating. Online business networking is where the really sexy stuff is happening. If it works for romance, why not commerce? A handful of companies have begun using Friendster-style social networking to help businesses and professionals find a perfect match. We're not talking romantic partners here, mind you, but access to previously unreachable customer leads, investors, business partners, job candidates, and employers. As in love, the best business links often come through people you know: The best hires are usually referrals, and the best way to get in the door for a sales call is through an introduction from a mutual friend. Until now, however, we've been limited to calling on people in our immediate circle. Social networking software offers the tantalizing opportunity to reach out not just to folks in your own little black book, but also to the friends and associates of all those people (as well as their friends and associates). Looking for a new job? Post your profile, search your network for contacts, and ask those friends of friends of friends to help you find a match. Need an introduction to a venture capitalist? Get that colleague's former college roommate to hook you up. It's a tantalizing notion: Play this game right, and the dreaded cold call becomes obsolete. Read the full article here. _______________________ Powered by Quicklink
Wi-Fi on steriods heads for the U.S.
by
fred
on April 16, 2004 01:25PM (PDT)
Broadband One Networks plans to introduce a wireless data service in September that would give high-speed Internet access to laptop-toting businesspeople roaming miles away from the nearest antenna. The service, iBurst, is the brainchild of Marty Cooper, the inventor of the first cellular phone. It falls into a sweet spot that isn't covered well by existing offerings. IBurst is about 100 times faster than a cellular connection currently offered by cell-phone providers. And users can roam up to 5 miles away from a base station -- unlike Wi-Fi services, which tether users to a range of about 300 feet. Read more. _______________________ Powered by Quicklink Wednesday, April 14
Blogs are the new e-mail address
by
fred
on April 14, 2004 11:37PM (PDT)
Posted Mar 18, 2004, by Jason CalacanisSince we launched WIN (The Weblogs, Inc. Network) a couple of months back I’ve been shocked at how few people know what a blog is. At business and media events I tell people what we’re doing, watch as they try to grok it and then finally ask them “do you know what a blog is?” I always ask this question in a compassionate way so they answer me honestly and 80% of the people I met do not know what they are, 10% have heard of them but don’t know what they are and 10% know what they are, have them or have at least read them. It’s becoming clear to me that blogs are not simply journals or editorial. They are, in fact, the new email address. They will be the most important piece of data on anyone’s business card. Want to email me and don’t know my email address? Visit my blog — which you will find by Googling me — and fill in my contact form. Try finding someone’s email address using Google — good luck. Everyone will have a blog in ten years or less and I mean everyone. The way everyone has an email address today and so few people had email in 1994, the same will happen to your blog address. Why? Blogs are simple, as flexible as the Internet itself and they are rich. You can’t fit the same depth of information on a vcard. Now, I’m sure some people said this about homepages back in 1994. However, back then people were not as tech savvy as they are now, and certainly only a fraction of them were online. In the past ten years online publishing technology has become easier, more powerful and more ambitious. Like many things, the second or third time is a charm. Blogs are hyped, but the truth is they will ultimately surpass and transcend the current hype — the same way the Internet did. As much as it may seem they are overexposed, blogs are underrated.
10 Rules for Corporate Blogs and Wikis
by
fred
on April 14, 2004 01:50PM (PDT)
10 Rules for Corporate Blogs and Wikis
by Nick Wreden 1. Be authentic
2. Be an unmatched resource
3. Once you start, don't stop
4. Keep it relevant
5. Measure your effectiveness
6. Monitor other blogs
7. Trust your employees
8. Use blogs for knowledge management
9. Use wikis for employee and customer collaboration
10. Develop an organizational content strategy now
Read the full article here. _______________________ Powered by Quicklink Monday, April 12
More on the impact of blogs on journalism
by
fred
on April 12, 2004 11:12AM (PDT)
Arianna Huffington, the high-affect, Greek-born, conservative-turned-realist, LA-based, political author and force of nature, has a crush on blogs and the people who write them. According to Arianna, "blogs are the greatest breakthrough in popular journalism since Tom Paine broke onto the scene." Quote The vast majority of mainstream journalists head in the direction the assignment desk points them. This often means just following a candidate around, or sitting in the White House press room, and then rehashing the day's schedule for their readers or viewers. Bloggers are armed with a far more effective piece of access than a White House press credential: passion. When bloggers decide that something matters, they chomp down hard and refuse to let go. They're the true pit bulls of reporting. The only way to get them off a story is to cut off their heads (and even then you'll need to pry their jaws open). They almost all work alone, but, ironically, it's their collective effort that makes them so effective. They share their work freely, feed off one another's work, argue with each other, and add to the story dialectically. And because blogs are ongoing and daily, indeed sometimes hourly, bloggers will often start with a small story, or a piece of one — a contradictory quote, an unearthed document, a detail that doesn't add up — that the big outlets would deem too minor. But it's only minor until, well, it's not. Big media can't see the forest for the trees. Until it's assembled for them by the bloggers. Read more here. Powered by Quicklink Friday, April 9
Quicklink and Knowledge Discovery
by
fred
on April 9, 2004 06:31PM (PDT)
Linkiing and mapping knowledge and information is today's way developing new discoveries. Below is a quote from a BBC news article that describes the changing nature of scientific research. Quote: Researchers maintain that the very nature of knowledge is different in the digital age because information held on computers can be cross-referenced and linked. That opens new possibilities and presents new problems of extracting meaningful and relevant information from largely unorganised data collections. "Today, almost all of us access knowledge in ways vastly different from those used for hundreds of years," says Richard Shiffrin of Indiana University. "The traditional method involved books, reference works and physical materials on library shelves, most of which had been verified for accuracy by one or another authority. Now, we sit at computers and cast our net into a sea of information, much of which is inaccurate or misleading." End quote Read more here. The whole movement toward microcontent publishing is an example of this trend taking place and we hope that QuickDraft will add value to these new human processes.
Microcontent can be anything from a link, a paragraph, a page, a part of a page, or an individual idea, picture, file, message, fact, opinion, note, data record, or any other kind of “content object.” QuickDraft is an organizing mechanism – a “hub” – for gathering microcontent from any and all sources, then using annotation and sequencing – storyboarding, in essence – to filter & recombine information in useful ways before presenting it either as views or as feeds for other consumers.
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