I found this quote in an article published in Fast Company interviewing Tom Davenport. He's the most influential business guru you've never heard of. Reengineering, knowledge management, enterprise systems--Thomas Davenport helped midwife many of the biggest trends to have shaped business over the past 25 years.

The quote to me represents why weblobs are an important innovation for the Web and why anyone who needs to sell their ideas to others should have one.

Quote:

"The most important way in which ideas and experiences get communicated from sellers to buyers is through narratives. Stories give proof that your idea is going to work. Confidence-building evidence isn't statistical, it's narrative in form."

Weblogs without a doubt provide a vehicle to tell your stories to your audiences.