More than 100,000 sites, including The Weather Channel and several CNET properties use the Internet Billing Company to process their reoccurring billing offers for content, downloads, and site access.

We interviewed Major Accounts Director Howard Goldberg to get some eagle's eye advice on what works and what doesn't work for selling online subscriptions. And, boy did he have some great advice:

First, make your home page trustworthy and enticing

Keep selling on your barrier and order pages

Tips on pricing and term

"$19.95 per month is a sweet price point," says Goldberg, who's also seen success at the $4.95 and $9.95 price points for consumer content and $29-39 for business-to-business.

How many payment options should you include?

While most tests have shown you want to keep your offer as simple as possible (asking buyers to choose between two or more different term or price options can greatly depress your conversion rates), Goldberg says you should give as many payment options as you can.

The full article is here.
http://www.marketingsherpa.com/sample.cfm?contentID=2602


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