View Article  A Forrester Report on Blogging
Here is a excerpt:

"Forrester envisions a day when new employees on their first day will be handed a sheet of paper with their phone number, email address — and a URL for their blog. The company would give all of its employees a personal internal blog where they could provide project updates, trip reports, and market intelligence — anything that they think others should know about the work that they are doing. This information could then be tied into the company's VoIP phone system — for internal calls, the caller's photo, title, bio, and a link to his blog would appear on the computer screen. The blog content would give context and background for the call, making it unnecessary to send extra emails or to have extensive discussions about a project."

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View Article  What is the difference between blogs and websites?
I have been asked this question countless times. Here is a good answer that I found at About.com.
 
Before pointing out the differences, let's begin by mentioning the three things that blogs and websites have in common: 1) Both are ways to publish information and other data online, 2) Both can be started and kept by any individual who is inclined to do so, and 3) Both have URLs that anyone with an Internet connection can access. However, the similarities end there.

The main difference between the two is that blogs tend to be a lot more dynamic than websites. Blogs are updated on a regular basis with posts or entries that usually contain date/time stamps. Websites, on the other hand, are designed to be static. So, there is no need to update regularly and/or to add the date/time of update. Also, websites are updated with pages rather than posts or entries.

Even with WYSIWIG (What You See Is What You Get) tools, some form of formatting knowledge is still required for designing and updating websites.

Various blog hosts that make online publishing easy allow for blogs to be updated with a lot less fuss. If you already have a blog set up, you just need to write an entry (and/or post an image), click on a button that says something like 'publish this entry,' and your blog will already be updated. Knowledge of HTML and FTP is optional.
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View Article  Blogs - Diamond in the Rough for your Marketing?
Blogging is good for business! Every day there seems to be more and more articles about how a business can benefit from blogs. Here is another. Despite our world of information overload, your clients and customers are still on the hunt for timely relevant news items and insights. You can help them by filtering out the information you receive and pointing out what's interesting and useful in your blog. People will appreciate that.
 
Quote:
Blogs are a potential gold mine of insights for readers, provided by business leaders, market leaders, innovators, philosophers, marketers, political commentators, and many other opinion makers who never before have enjoyed such easy access to a simple and unmoderated public forum in which to share their opinions, ideas and insights.

These leaders have taken to using the Internet to publish their thoughts for the same reason they make public speaking appearances; to build credibility for themselves and for their company, and to become recognized as a resource, usually with the expectation that it will lead to sales. Blogging presents them with an easy, non-time consuming, and inexpensive way to quickly reach thousands of interested parties all around the world.
 
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View Article  Scoble on Blogging For Bucks
Noticing a new trend, or helping keep the horses in the corral ?

Robert Scoble weighs in on several instances where well-known bloggers are moving into the actual business arena, making blogging turn into revenue:


The selling of the blog

Jeremy Wright sent this one along: tech bloggers wanted for AdverBlogging.

That's interesting. IT Observer says they have a million visitors a month and all you need to do is blog over there. They'll deliver you the traffic and you get to put your own ads on. That's weird. What do they get out of it? Oh, you really will be getting your own traffic through your own skills and they are hoping that your readers will click around on your blog and visit their stuff as well.

Thanks, I'll pass.

Marc Canter has been pushing a different money-making scheme for bloggers on his blog lately. This is interesting, but I won't partake in it. It's hard enough for my readers to factor in my Microsoft bias (if you are here for the first time, I work for Microsoft).

I have a policy: I don't have any other financial instruments here. If I link to Amazon I don't do it with an affiliate link, for instance (you can join their affiliate program so that every time you link to Amazon they'll track who comes there from your site and they'll kick back a portion of every purchase made). I think all that stuff really messes up blogger credibility.

If you lose your credibility it'll be very hard to get it back. I expect that readers are gonna start treating bloggers very harshly. Learn from my readers. Everytime I even get close to criticising a competitor my readers give me a hard time. Justifyably so too. But it'll be 10x worse if you aren't upfront about who is giving you money.

Personally, I'd disclose EVERYTHING you were making money with. If you're getting paid, or getting gifts, or doing anything that could constitute a conflict of interest, then I'd disclose that. And, I will disclose my business dealings here as well (or gifts that I've received).

By the way, I love that Jeremy and Darren Barefoot are selling their services to the highest bidder on eBay. I wonder what I'd get. Probably 1/10th of what Jeremy's getting. Maybe I'll hire Jeremy to do the blog for a day. Oh, yeah, I'd disclose I was doing that too.
View Article  From Advertising To ...
...building relationships, profile and learning through blogging.


Hugh Macleod of GapingVoid writes a serious and insightful bit on why he thinks blogging is an early signal about what advertising could be, absent the bumpf and bluster ... and cost.

Extracted from the gapingvoid blog


Having spent a good portion of my early career in has-been, stuffy, conservative agencies, I've done my fair share of fantasising about what I'd do if the has-been, stuffy conservative client ever got around to letting the team and I come up with anarchic, crazy, cutting-edge stunts, the kind Steve writes about so well.

Of course, it never happened.

But maybe that's a good thing. The older I get, the less these crazy stunts seem like career-building exercises, and the more they just seem like "re-arranging deckchairs on the Titanic".

I think the game has moved on.

Here's an example. Ask me to name what I think is the most brilliant piece of new advertising I've come across in the last 5 years.

My answer would not be some big, funky-dunky campaign from a company like Apple or Volkswagon.

My answer would not be something from some edgy, hipster, in-your-face creative hot-shop in downtown Manhattan or London.

My answer would be Robert Scoble, a regular guy with a regular job who blogs regularly about the company he works for. That company happens to be Microsoft.

I seriously believe Robert, on Microsoft's behalf, is making more advertising history at this very moment than all the creative hot-shops combined. He is changing the game beyond all recognition. The hot-shops are not.

And he's probably doing it at less than 1% of the price the conventional agencies are used to charging.

So if you find yourself working in advertising, you now have two choices:

1. Try to prove folks like me wrong or

2. Get with the program.

A lot of people will opt for Choice Number 1. A lot of them will lose everything.



I think he's right.


* cross-posted to the Wirearchy blog
View Article  Personal Productivity a la Dave Pollard


Another classic post by Dave Pollard setting out the core issues in personal productivity and the development and sharing of useful content (also known as Knowledge Management).

It's been clear for a while to us here at Qumana that, theory notwithstanding, many people have developed work habits based on the early tools first available in the computerized work environment - MS Word, email, cut-and-paste, hierarchically structured file directories, and so on

Dave Pollard is one of the world's best thinkers on knowledge management and personal productivity, and has a lot of valuable insight and practical wisdom to share.

The rest of his most recent post on personal productivity can be found here.


I've written a lot already about Personal Productivity Improvement (I've also called it Work Effectiveness Improvement), a bottom-up, face-to-face, one-on-one approach to helping front-line workers make better use of the knowledge, technology and learning resources at their disposal. It's received quite a bit of traction in business circles, especially among those struggling in Knowledge Management functions, since it might help solve the problem Peter Drucker identified as the greatest business challenge of the 21st century -- improving the productivity of what he calls 'knowledge workers' (i.e. anyone whose job requires processing a lot of information and making appropriate decisions with it).

In doing some additional research, I've been looking at the root causes of 'personal unproductivity', and concluded there seem to be three:

1. Poor worktools and resources (inadequate, hard to use, hard to find what you need, over-engineered, poorly filtered, poorly formatted, poorly indexed, poorly summarized, poorly explained, poorly organized, and not adequately updated or regularly cleaned out)

2. Poor training: It's not always possible to make the tools intuitive and simple, and put the content out just when and where it's needed, so some training is needed, and it should ideally be personalized training in the context of how each individual worker employs the available tools and resources

3. Poor work habits: Even with the best tools and the best training, some people are just disorganized, sloppy, forgetful, uncommunicative, procrastinating, or lazy.



View Article  Good on ya Jon!

It's great to see friends getting the attention they deserve...

Doc Searls quotes and links to Jon Husband's Wirearchy blog where Jon talks about one of David Weinberger's posts.  Way cool.

The Doc Searls Weblog - Thanksgiving, November 25,

View Article  Blogs better for eNewsletters?
Yeah, I think so.  This article is a little simplistic.  Almost like a top 10 list.  But, the content is really good and the points are solid.  Here's the bottom line, if you have a popular eNewsletter I would start a blog and put the content of the newsletter there everytime to mail out, but keep the two publishing vectors paralell (for now).  Then start getting used to blogging, maybe add more content on the blog than in the eNewsletter itself.  Introduce your new "website"--I might hesistate to call it a blog, depending on your audience--to your readers.  Encourage them to put their comments there.  Then start giving instructions on RSS or receiving updates from your blog/website via e-mail.  See, here's the rub.  I haven't found (and if I'm wrong, please correct me) and really, really easy way to subscribe to a blog via e-mail.  Sure RSS is easier, but it's still a little geeky for most folks.  I wrote an article a while ago on how to subscribe to a Blogware blog via e-mail.  It's like 7 steps including waiting for an e-mail and a couple of login steps.  Not smooth.  Regardless of this snag, though, for all the reasons in the article below, if you have an eNewsletter seriously consider adding a blog to the mix.  I think you and your readers will be happy you did.
 
Nov 15, 2004
To Blog or Not to Blog: Are Blogs Becoming More Popular than Forums, Newsletters and
E-zines?
By Vishal P. Rao
 
Blogging is hot, and seems to be becoming hotter each month. Although blogging originally was dismissed by many successful publishers and other online "gurus," the truth is that now, a few years after the "blogging trend" began, there are actually more blogs and more bloggers online than ever before. Blogging, obviously, is "here to stay"!
Reference: To Blog or Not to Blog
View Article  Blogging In Corporations
... via Business Blog Consulting:


The CorporateBlogging Blog has posted an excellent Free Corporate Blogging Primer (PDF) that covers the following:


* Corporate Blog - A Definition
* The Nature of Blogs
* Reasons for Corporate Blogging
* Six Types of Corporate Blogs
* Read Blogs
* Publish Blogs
* 14 Steps to Your Business Blog
* What Corporate Bloggers Say
View Article  Business Blog Consulting
.... is an interesting looking blog that seems to have a lot of information and resources .. about blogging for business purposes, or in a business environment.


Business Blog Consulting is a site devoted to demonstrating how effective weblogs can be for communicating with customers and marketing to new customer prospects.

You will find here lots of examples of business blogs, as well as resources to help you learn more about the topic.
View Article  Blog Torrent ...
... promises to make it easy to blog videos.

A key phrase from the Downhill Battle web site states that:


Making it easy to blog large video files means that people can share their home movies the same way they share their photos or writings. It lets people create vast networks of truly peer-to-peer video content-- video that was made by individuals and shared with individuals, no bandwidth budget or distribution deal needed.

Does this mean that we can do for television what blogs have done for news? Let's find out...



At least it might bring a new level of "real" to the genre of reality shows. Or a new meaning to "reality".
View Article  And now ... Cell phone spam
I can personally verify this story. I received it and it's doubly annoying when your phone wants to keep reminding you that you have a new message.
 
The Financial Post reports in its Wednesday edition that a new strain of spam, once thought of as the annoying messages that flood computer users, is invading cellphones at an alarming rate. The Post's Kevin Restivo writes that Canadians are getting more unwanted messages on their cellphones as wireless firms strike ad deals and rogue advertisers look for new ways to reach people with promises of everything from lower mortgage rates to get-rich-quick schemes. Telus Mobility cellphone subscribers were sent messages about dating services and other topics in a widespread attack last month, creating a wave of complaints as nearly one million customers were hit.
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View Article  What are Blogs, and Why Your Business Should Use One
by Richard Zwicky
Friday, November 19, 2004


A few weeks ago I was involved in a very strange conversation with some pretty bright people. One publishes a widely circulated industry magazine, another was an industry consultant, and the last was the CEO of a major corporation in the same industry. I'm not sure how the conversation evolved, but towards the end the consultant mentioned that another journal had done an excellent job syndicating their content through blogs and RSS feeds. The comment was quite unremarkable in and of itself. What happened next was not.

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View Article  High Beam Research Hires New Chief Blogging Officer
... and they probably got the best one available on the global market, for my money. Nobody, but nobody has a mind that connects dots like Chris Locke. And him write good, too.

Talk about phoenixes rising .. let's hope this brings Chris back to the position of influence, leadership and recognition he deserves - at the very least with himself.

Go read his book Gonzo Marketing - Winning Through Worst Practices ... imo a book that got 2 X 4'ed mainly because of the timing of its release (during the predictable antibody-like pushback to the influence of the 'Net on business and work), and because of the hide-bound attitudes of many corporate higher-ups. I found it real, sensible and practical actually.

High Beam Research Inc. is in the space defined as research for the individual, between free serach and high-end specialized commercial search ... with a hefty set of bookshelves full of stuff.

Here's an informative piece on Chris' new initiative. We wish him good blogging.
View Article  Rockin' In The Feed World - Roland Tanglao
More great synthesis from Roland, using Backbone Magazine's online content ... or more accurately, an article in Canada's "e-Business Magazine" ... as an example of how many in the e-Business worls are behind the curve when it comes to understanding how useful information is now flowing around the 'Net in interconnected, interlinked networks.


Paul Lima's article in Backbone Magazine entitled HitMe! would be correct if it was 1999. But hey, it's not, it's 2004 and the web has changed.

No disrespect but if you really want to be part of the conversation on the web and have people find out about your website through search engines, here are the steps you need to follow:

Make sure your website has clean urls. No funny ampersands, question marks, ".asp", ".php", etc. The rest of search engine optimisation is a waste of time and money. Such as meta tags and search engine registration. Everybody knows that because of spoofing that search engines ignore meta tags. And if your site has an RSS feed and sends pings, the search engines will find it automatically and faster than a normal site even without registration.

Link exchanges are a waste of time. If you have cool stuff on your site, people will find it and link it. No need to grovel for a link! Similarly, if you find cool stuff on other people's sites, there's no need to ask permission, just link to it! And having your SEO firm pay people in the Philippines, Poland and elsewhere to ask people to link to your site is irrelevant because links from sites with no content or content that is obviously there to just to increase search engine rankings are a scam that search engines are increasingly ignoring,

Create Compelling Content Constantly (TM) on your website about your keywords and your company

Have an RSS feed that's updated every time you update your site. [More info]

Send a ping every time you update your site. [More info]

Most importantly: have a dialogue not a monologue. That means: link to your competitors. Link to your allies. Link to your enemies. Link to bloggers who write about related stuff. Leave comments on other people's blogs when they talk about your company or industry. Use PubSub and Feedster and Google Alerts to find out who's talking about your company and your website and blog about what you find people are saying about your company and your industry. If you don't believe me, then heed the words of Microsoft blogger Robert Scoble, who basically said the same thing.


I can hear the gnashing of teeth already. I can understand the appeal of SEO firms. Pay once (or a periodic fee) and let somebody else take care of "that web thing" so "we can concentrate on our core business". And blogs are just diaries aren't they? Wrong!

Again SEO and letting somebody else take care of your website content may have worked in 1999, but that doesn't work in 2004. The web is part of everybody's core business in 2004. Would you trust somebody else to represent you at conferences and industry meetings?

The web in 2004 is a 365 day a year 24 hour industry conference and meeting place (as Doc Searls has stated many times) where more and more customers expect to you to converse actively through your website and the best way to do that is through blogging.

And thanks to tools like Feedster, Bloglines and PubSub and easy to use content management systems like Blogware and Drupal, being part of the conversations is not that difficult and not that time consuming.

Don't believe me? Check back in a couple of years and I bet you'll find that most corporate websites for the companies that matter will have RSS feeds, pings and constantly updated compelling content.


From Hit Me! by Paul Lima - Backbone Magazine - The Strength of E-Business:

QUOTE
Go to Google. Type “ice painting” in the search box. Hit enter. The number one ranked site at press time was Jet Ice, an ice and specialty paints manufacturer.

Google “Canadian tax law information” and at number one Google returned http://www.taxpage.com, home of Rotfleisch & Samulovitch, a tax and business law firm.

Google “Canadian actors.” Number one result? CanadianActor Online, an education and information resource for aspiring Canuck thespians. Google “search engine placement.” The number one site? Search Engine Optimization Inc.

How does Jet Ice, a Newmarket, Ont. based manufacturer of ice paints, rank number one? How does CanadianActor Online beat out all Canadian actors, Canadian actor fan sites and Canadian actors’ unions and associations? How does Rotfleisch & Samulovitch, a Toronto-based law firm, surpass all other tax law firms? How does SEO, a San Diego, Calif., search-engine optimization company, out-rank other search engine optimization companies?

All four Web sites have been optimized for optimal search engine results.

This means they have:
. defined keywords, the words and phrases search engine visitors use when looking for information,
. embedded keywords in site content, hot links on their sites and in hidden tags that show up in search results,
. asked stakeholders with related Web sites to link to their sites, and
. registered their Web sites with all the major search engines, even paying for listings and ads where marketing conditions warrant.

They have, in short, designed sites that are search-engine friendly and can be easily read by the automated programs, called ‘bots or spiders, that add Web pages to search engine databases.

UNQUOTE
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