"Concerning the dwindling search engine real estate, Google and other search engines are offering searchers many more search features from which to choose from. In light of the report, it stands to reason that some of these features are being offered to increase supply. Features like shopping search engines (see Froogle) and local search services, for which both Google and Overture have developed targeted advertising services.

Google has also attempted to generate more search engine web estate for advertisers with the introduction of Gmail. Google's email service allows for the placement of contextually relevant ads. Gmail determines context by scanning incoming and outgoing emails. The ads that appear in Gmail's mailings are generated from Google's AdWords service, the same service that powers the search engine ads."

 

 

And yesterday ....

October 14, 2004, marks the release of another offering that will again turn desktop search into a hot topic. In case you might not have heard, Google has now released their own desktop search utility. Google's (creatively named) Google Desktop Search has entered beta stage testing. According to the GDS FAQ, the utility will allow users to:

-Search email from Outlook 2000+ and Outlook Express 5+

-Search files in TXT, HTML, DOC, XLS, and PPT formats (Office 2000+)

-Search chats from AOL 7+ and AOL Instant Messenger 5+

-Search web pages viewed in Internet Explorer 5+