YouTube hits an official high - the Internet's fasting growing web property (doubling in June over May) now serves 100 million videos a day (CNet), which accounts for 60% of all videos watched per day. It is, without a doubt, the all-round leader in online video and holds an astounding 29% of the U.S. multimedia entertainment market (Hitwise).
To summarize, YouTube has now:
- 100 million videos watched per day
- serves 60% of the videos watched online
- 29% of the US multimedia entertainment market
- 2.5 billion videos watched in June
- 65,000 new videos uploaded per day
- 20 million unique users per month (up from 12.6 in May)
- 30 employees (some say 52)
- one of the top 50 web properties
YouTube has the market, and now its next challenge is to monetize that market without alienation. I have a feeling they'll have no trouble if they start slowly and with good design. Right now their efforts are weak, at best, but I am sure the advertisiers are knocking on their door... and I hope they are creating their own ad distribution system to capture the revenue.
And, of course, the next challenge after monetization.... legal battles.
Via business2blog
