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MySpace's Latest Move ... Walled Gardens

by jonh at 03:21PM (PDT) on June 22, 2006 | Permanent Link |

Via Publishing 2.0 ... MySpace shielding advertisers from users ?

The rest of the article is not particularly kind to News Corps' emerging strategy for MySpace.

So much for the 2.0 glories of social networking! This is such a sham, and users will see right through it.
Still, it isn’t clear how much attention MySpace users will pay to these advertiser-friendly areas. Many users spend most of their time on their own pages and those of their friends.

This lays bare the emptiness of all the MySpace hype. For USERS, who are the ones who matter in the business equation, it’s all about THEIR content. They don’t really care about wall garden content. That’s not why they use MySpace!
I love this phrase from the article: “the profile pages created by MySpace’s nearly 85 million users — the popular but controversial part of the site” — hello!

That profile pages ARE the site! People don’t got to MySpace to see MySpace. They go to MySpace to see each other.

Tags: social networking, MySpace, advertising, walled gardens, users

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