Stowe picks up on a new cut at advertising for *social media platforms* from the global advertising giant JWT (click through to their news section to see the major emphasis it is bringing to this experimentation).
Here's the JWT press release announcing what they are calling an "exclusive partnership" with The Huffington Post.
JWT: Social Advertising
JWT has developed a bunch of what they are calling Social Ads over that The Huffington Post. Basically these ads feel like YouTube videos, kind of grudgy but artsy. The social element is the handy buttons that allow you to send them (via email or AOL IM) to a friend
This builds on the notion outlined in a recent post of ways to spread the word that are taking a tangential direction from online advertising's fascination with search engine marketing.
See JWT's video example over at Stowe's blog post.
Tags: Stwoe Boyd, social advertising, horizontal word of mouth
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