Thanks to B.L. for this link to a good (not great, good) interview with the PR person from Kryptonite about that little PR problem they had (understatement of the year, I know)—Naked Conversations- Kryptonite Argues Its Case. The interview is just good and not great, because I was expecting (hoping for) a little more (okay a lot) transparency from Kryptonite spokeswoman. I still have to wonder how they didn't know about being able to pick these super-locks with a freakin' Bic pen. That being said, she did admit that they blew it. They don't, and rightly so, feel a blog would've solved the problem. It would've helped for sure. What they are doing now is monitoring the Blogosphere more closely. That's a good thing. Proves my earlier point ... you have to keep close tabs on the Blogosphere. Watch your brand and your people. I think now that Kryptonite has come out publicly and said this—the Blogosphere's favourite case study and whipping boy—other companies should start to take noticed.
Hey, this isn't a total pitch for Qumana Services, but this is what we do for a living. Yes, I have ego (blego) searches. Yes I monitor all references to Qumana and Lektora and all the folks associated with it (good thing we all have pretty unique names). 
Yes I do read your posts and review and comments and leave comments of my own. I try to practice what I preach (I do wish, though that more blog systems had the automatic "e-mail me when a new comment is left on this post"). In fact Arieanna and I are venturing down to Seattle to talk with folks about Qumana, Qumana Services, and this whole blog consulting thing. Oh yeah, I'm dropping Susie Gardner and Arieanna off at SeaTac to get to BlogHer (yes Toby, I remembered ... almost forgot my passports, but I remembered the other stuff). Regardless, if you'd like to know more about blog monitoring and blog-enabled competitive intelligence. Drop me or Arieanna or Jon a line. We'd be happy to chat with you about it.
Powered By Qumana
