by
arieanna
on March 1, 2006 10:37AM (PST)
When we launched Qumana 3.0, we also started a rebranding effort for Qumana. Although we didn't make a fuss about it at the time, we feel it deserves a little post.


Above are screenshots of the Qumana website the day before and the day of the 3.0 launch. You can see not only did we update the content and messaging surrounding Qumana in order to support the beta launch, we also updated our brand.
The Qumana logo has been given a facelift. In my files it's listed as "Qumana Graphics 2.0", which is quite fitting - not only is it the second set of graphics to represent Qumana, it's also expressive of much of Web 2.0 design aesthetics.
The new logo is very clean. The font is simple and bold. It embraces white space and clean lines. Additionally, the iconic representation of the "Q" is multi-purpose - it's part of our DropPad, it functions as the Mac dock button, mimics the button shapes inside Qumana, and adds graphic punch to our logo when stacked, horizontal or on its own.
More than just the look and feel as a logo, we think this new Qumana brand ties in more with our "simple is better" mantra here at Qumana. It's a mantra that has driven us to constantly redesign the look of our product - to constantly strive for a seamless user experience. People tell us that Qumana is "easy" and "simple", so it befits our graphics to have the same expression.
A big thanks is due to Simon Darby, who designed both the logo and website. Simon has worked closely with us to understand where Qumana is going and has done great work to express that in a powerful visual statement.
What do you think of our new brand?
Tags: qumana, branding