Bloggers tap $12 billion online advertising market with Qumana’s blog publishing software
NEW YORK, NY – October 27, 2005 – Vancouver-based Qumana Software Inc. launches an innovative upgrade to its program, Qumana, which combines Qumana’s powerful blog publishing tool with a keyword advertising program, today at Oxford & York’s conference, “Media, Communications & Technology - In the Age of the Blogger.” Qumana now gives bloggers direct access to the multi-billion dollar keyword ad revenue market, and a more powerful way to tap it.
“Online advertising grew 26 percent in the first half of this year to reach $5.8 billion, according to the Interactive Advertising Bureau (IAB). By the end of 2008, this market is expected to reach over $20 billion,” said Qumana CEO Fred Fabro. “Pair this with 20 million blogs, and 70 million readers of RSS feeds, and the market becomes attractive,” he added.
“With Qumana, a blogger can choose which keywords best represent the editorial message of the blog post, or the target audience. With one click they can embed an ad from our network that best relates to that content – these ads flow from blog post to RSS to email. With tight relevancy of advertisement to content and audience, and expanded audience, the result is higher click-throughs and happier advertisers,” said Fabro.
“We call this "post-centric" advertising, where ads focus on each blog post content and audience, and we believe this is a major improvement over the machine-based algorithm contextual ad programs that are out there,” said Fabro. “Blogging is about people, not machines, and we think Qumana stays true to this principle,” added Fabro.
Qumana offers a unique, open advertising policy that not only gives a 50/50 split on each ad, but also gives bloggers the freedom to use other advertising programs.
Today’s release adds one-click ad insertion to Qumana’s existing powerful blog publishing tool. Qumana targets experienced bloggers with an easy way to create and publish content to one or more blogs, removing the common restrictions associated with blogging, such as the need to be online, to know HTML, or to be tied to one blog platform or Web browser.
“Qumana is an excellent tool to use if you don't want to monkey around with HTML. It provides a 'drop pad' that lets you drag content and from the web or your email even other text editors and then build your posts. Couldn't get much easier,” says Scott Kingery of Tech.Life.Blogged (http://techlifeblogged.blogspot.com).
For a complete list of Qumana’s features, visit
http://www.qumana.com/overview.htm.
About Qumana
Qumana’s mission is to make blogging easier and more profitable for bloggers globally. Qumana is run by Internet industry veterans, hardcore bloggers, software purists, and world-class designers committed to keeping things simple.
Qumana Software is complemented by Qumana Services, a consulting company specializing in helping companies communicate better using blogs and other social networking tools. Qumana Software is based in Vancouver, BC. For more information visit www.qumana.com.
