Google is trading at over $400 a share. Wow. Darn I wish I had bought some of that stock at IPO. Oh well. The question though is—Is Google worth it? An article in BusinessWeek last Friday tackles that topic head on (Is Google Flying Too High?) and cites an earlier article from October (Google and Yahoo!: Rolling In It) both focus on one major and one minor point. The major point is, of course, that online advertising is hot. 
It's bringing both players more and more revenune each quarter. Big (like huge) advertiser like GM and McDonalds are putting more money into online ads. Makes sense of course. North Americans are spending more and more time one online. Newspapers are taking it on the chin, (Online Newspaper Readership Spikes) people are surfing while watching TV (I am so guilty of this ... it's actually how I get a lot of work done). And when you want to buy something, where do you start?
If you're like most people it's a search engine, and the engine of choice is Google. Google's search engine ads are popular and productive (they cite that 20% of searchers click on a paid ad). Looking for a new car? Maybe a hybrid SUV? Check out those ads. I left it set to Canada because (when I searched mind you) there was a great ad for a hybrid Hummer from GM Canada. There you go.
