Not to late to post this, IMHO ... B5 Media announced a deal recently with Fox Networks (hat tip to Andy for reminding me to post) to co-brand four blogs following 24, Prison Break, Family Guy, and Bones. Personally, I'm a big fan of Bones, having a degree in Anthropology and specializing in physical Anthro and Archaeology. Okay, but enough about the blogs, what does this mean?

I think this is one of those watershed moments that we'll look back on in a year or so and see as a turning point in the blogosphere. Ads by AdGenta.comFox Media by partnering with b5 Media instead of launching their own blogs has acknowledged the power of an established blog network. They have also given a ringing endorsement of blogs as a way to connect with fans and sneak behind-the-scenes tidbits out. Oh and get a little advertising and branding in there too.

All good things, all things that will help the blogging medium push more into the mainstream as a source of information and news.

Disclosure: Arieanna Foley and I both author blogs on the b5 Media network.

Tags: , , , , , ,