Hat tip to Renee for this .... FeedBurner, according to ClickZ, is launching an RSS network where advertisers can buy space in niche categories (tech, electronics, current affairs, etc) and FeedBurner already has some A-list blogs (Corante, Ars Technica, and Gawker) signed up to accept ads.
Nice. In the same vein as our AdGenta network, FeedBurner is seeing the value of niche blogs and popular blogs. I read recently on someone's blog that ads will be effective eventually because we still have to buy things and ads are how we often find things to buy. 
Personally, though, as much as I love FeedBurner's service, I think RSS-based ads aren't going to work well. It's the medium. RSS, to me, is a skimming medium. Scan, scan, click, scan, scan ... Sure I read a few feeds in my reader, but the ones I'm most interested in I fire right off to my browser for later reading (and blogging in many cases).
Now, newspapers ... they have been pretty slow to jump on the RSS bandwagon, but the Houston Chronicle has and thanks to FeedBurner. Newspapers are perfect for RSS. Newspapers are also a scan, skim, and read kind of information source. Catch a headline, the first intro paragraph, move on. Hence RSS and newspapers should do really well. Okay once RSS becomes more mainstream.
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