Thanks to Cymfony's "Harnessing Influence 2.0" - Section on Consumer-Generated Media (CGM).

Fast Facts

According the the Harris Interactive 2005 Survey, 85% of respondents said word-of-mouth communication is credible, compared with 70% for PR & advertising

65% of consumers trust their friends the most for product recommendations, while 27% trust experts, and 8% trust celebrities
Source: eMarketer

26% of the top search results for the world's 20 largest brands are consumer-generated media sites
Source: Jupiter Research

Online influencers will forward positive messages to an average of 11 people and negative messages to an average of 17
Source: Burson-Marsteller

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